manulife bank
MINI-CASE STUDY
platforms managed:
linkedin, facebook, instagram, twitter
in response to manulife bank’s goal of increasing their following, we began running monthly comment-based contests.
the contests are so popular that manulife bank gets a 50% engagement rate without boosting/paid advertising. as well, we’ve achieved good retention of contest participants as they continue to follow and engage with their social accounts after the contest.